About
These days there's no shortage of labels for people like me.
Digital creator, indie hacker, maker, builder, solo founder, take your pick. I still haven't landed on the one that fits best, and honestly, I've made peace with that. I have a soft spot for all of them.
I studied Philosophy and Marketing Management at university while teaching myself to code and design on the side. Somewhere in that mix I picked up a belief I still hold onto: how you build a product and how you bring it to market aren't really two separate jobs. Technical decisions affect growth, and growth goals should inform architecture. I never learned to think of them apart.
That belief is why I offer a hybrid set of services across development, marketing, AI automation, and consulting. Need a custom web app, a go-to-market strategy, or workflows that don't waste your time? I can step in wherever the problem actually is. Mostly I work with founders, small teams, and creators who'd rather hire one person who gets both sides than coordinate between several who don't.
On the side, I'm building my own productivity and growth tools, along with a Community of my own for people doing the same thing. I test ideas on myself before I'd hand them to anyone else. It's the only way I've found to really know if a strategy works: build it, ship it, and see what happens.
Philosophy, Marketing,
Design and Code.
This Is My Story.
- 01
University Years
2019 - 2024I spent five years studying Philosophy and Marketing Management, not fully sure yet how the two would end up fitting together. Somewhere along the way I started tutoring other students, from my own university and beyond, in tech, marketing, and business subjects. Teaching turned out to be its own education, since I never really understood something until I had to explain it to someone else.
- 02
Self-Learning
LifelongWhile I was still in school, I started teaching myself to code and design through online courses, tutorials, and late nights on personal projects, and I never really stopped. AI, computer science, digital marketing, crypto and Web3 all pulled me in early, long before any of it was mainstream. Looking back, that habit of learning sideways is probably what my whole career is built on.
- 03
First Freelance Practices
2021 - 2022My first freelance gigs had me working as a designer, marketer, and copywriter, sometimes all three for the same client, figuring out pricing and scope as I went along. The clients were small and the deadlines were real, but that was the point. It was the first time I proved to myself I could deliver something outside a classroom, with no team, no brand name, and nobody to catch me if I got it wrong.
- 04
Digital Marketing Agency
2022 - 2025At some point a side hustle wasn't enough, so I started my own digital marketing agency alongside my day job, taking on real clients and treating it like an actual business instead of a hobby. It grew steadily and it worked. Eventually I realized I cared more about building products than managing other people's campaigns, so I closed it and moved on.
- 05
Corporate Roles
2022 - 2025I spent this stretch working in tech and marketing at large companies, learning how teams actually plan, ship, and scale once real money and real people are on the line. It was valuable experience, but it also confirmed something I'd suspected all along, that I wanted to build things my own way instead of following someone else's roadmap. Most of what I made during this time is still locked behind NDAs, so you'll have to take my word for it.
- 06
My New Beginning
2025 - NowEventually I left big companies and corporate environments behind to dedicate myself fully to the creator economy, this time on my own terms. These days I work with startups, small teams, and founders who move fast and don't need three meetings to make a decision, which suits me fine. I'm open to remote roles and freelance projects, and in the background, I'm quietly building my own apps, along with a Community of my own, for people figuring out the same things I am.
"I'd rather ship something and learn from the results than debate it in a meeting for a month."
Alekos
Builder & Solo Founder
My Mission
To be the one hire that replaces a whole stack of specialists, so founders and creators spend their time deciding what to build, not who should build it.
Guiding Values
Questions Before Answers
Philosophy trained me to question assumptions instead of accepting them at face value, and that habit never left. I still bring it into every brief I get. Given the choice, I'd rather spend an hour asking what a feature is actually for than a week building the wrong one.
Own It End to End
Somewhere along the way I decided I'd rather be accountable for a result than for a deliverable. That means staying on a project from the first sketch through the numbers it produces after launch, instead of handing it off the moment my part looks finished.
Speed Over Bureaucracy
I've sat through enough status meetings to know most decisions don't need one. If something's broken, I'd rather fix it and tell you after than schedule a call to discuss fixing it. That instinct is part of why I left the corporate world in the first place.
Native to New Tools
I picked up AI, automation, and Web3 while they were still taking shape, long before any of it went mainstream. Looking back, staying early was never luck. It's a habit I built on purpose, and it's kept paying off quietly and consistently ever since.
Build and Growth, Same Job
I never learned to treat building and marketing as separate jobs, and I'm not sure. A technical decision changes how something grows, and a growth goal should shape how something gets built. So I plan both from the first sketch, instead of finishing one and bolting the other.
Made to Outlast the Launch
A demo that impresses for five minutes was never the bar I wanted to hold myself to. I design for the months after launch, when real users, real bugs, and real growth pressure show up and don't let up. That's when you find out if something actually works.
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