Marketing & Growth

I work with a wide variety of ad platforms, CRMs, email tools, and analytics software, and I'm flexible and fluent across most of them. I fit into whatever stack you already have rather than forcing you onto something new.

Yes, appropriately scoped access so I can run campaigns and report on performance directly, rather than working from secondhand numbers.

Yes. I can plug into a team you already have, or run things independently if you need a single point of contact.

Yes, if it isn't already in place. Reliable tracking comes before any campaign work, otherwise results are just guesses.

I write it myself, matched to your voice, after a short input session with you or your team. You review and give feedback before anything goes out.

No single framework fits every business, so I draw from a mix, funnel-based, growth-loop, jobs-to-be-done, whatever fits, and adapt it to your product and stage rather than forcing a template.

Yes, for research, drafting, and analysis, which speeds up the grunt work. Strategy, messaging decisions, and final copy are still shaped and approved by me, not generated blind.

Yes. If your team already has a CRM, project tool, or reporting setup in place, I work inside it instead of asking you to migrate to something new.

Every piece ties back to a specific goal and sounds like your brand, not a generic formula. I keep a steady publishing calendar instead of bursts of activity followed by silence, since consistency is what actually builds an audience.

Yes to both. Your message stays consistent whether someone finds you through search, social, or email, and copy or creative decisions are backed by what's actually converting, not just what looks good on a mood board.

Spend is planned around your actual goals and stage, not a generic percentage-of-revenue formula.

Fixed-price packages, scoped to exactly what you need, starting at $199 for a single deliverable. Need more than one? I combine several into a single custom package priced upfront.

No. Ad spend goes directly to the platforms and is separate from my fee, which covers strategy, setup, and management.

No. Some packages are scoped to one specific need, others bundle several deliverables together. That said, channels like SEO and content need a couple of months to show real results, so I'll be upfront if a shorter engagement isn't likely to be worth it.

A deposit upfront to begin work, with the remainder due on delivery, by bank transfer or card.

Yes. That's how most larger projects get priced: a handful of packages summed into one flat quote, with a single kickoff and a single point of contact.

It depends on the channel. Paid ads can show signal within weeks, while SEO and content typically take a few months to compound. I'll set realistic expectations before we start.

A regular reporting cadence, usually monthly, plus async updates whenever something meaningful changes.

An audit of where things stand today, then a strategy and execution plan, then kickoff.

Both. Some engagements are a single campaign, others are ongoing, depending on what you need.

Monthly performance reports with clear metrics, not a dashboard full of numbers you have to interpret yourself.

Me, directly. There's no account manager layer in between, and I get back to you within 48 hours.

I'll flag it early and adjust or pause it, rather than sticking to a plan that isn't working just to see it through.